We are often asked how visitor numbers are calculated in Google Analytics and how this could differ from actual student numbers.
It is important to note that total visitors is not associated to having a user profile in Talis Aspire Reading Lists (TARL). This includes users visiting the site that may not be part of the university.
Google analytics has the concept of new and returning visitors, so a user maybe counted more than once.
This means that though a good guide, Google Analytics is often not 100 percent representative of user activity.